Meet the Maker: STINAFACE

Welcome to the debut of Sleek's Meet the Maker Series! Each month, we'll be spotlighting our favorite founders, creators, designers, artists and do-it-yourselfers. They are the movers and shakers of our world. They remind us that there is magic in all of us that's waiting to be unleashed...if we just take the time to activate it. You may or may not know about them, but you'll get to know some of the most intimate details of their work. Get ready to be inspired!

We chose StinaFace to kickstart the series because it's a new brand that's deeply close to our home and our hearts. Find out how our Marketing Coordinator became a Creator...

1) Tell us about the name StinaFace?

Well, my first name is Christina and close friends and family have always used the last part of my name Stina (the way it sounds) as a nickname. Then when I met my husband, he started calling me Stina Face... it was used in place of your classic "babe" or "honey" pet name. Back then I asked him why he started calling me Stina Face and he just smiled and said, "because of your face, you've got a Stina Face", his endearing term seemed to grow on me (we've been married almost 9 years now) so when coming up with name concepts, StinaFace just felt natural.

2) You are a self-professed dream maker, what does this mean to you?

We all have dreams we chase and goals we want to reach. A dream maker is someone who can follow their own dreams but also help others with theirs. Someone who can inspire you to go after those dreams, someone who walks that path with you. And someone whose ultimate goal is to see others follow their dreams. These people are often recognized as leaders, innovators, investors, and entrepreneurs. These are the people that get excited listening to other people’s dreams, visions, and plans. Dream makers are not afraid of competition, they embrace it and want to see everyone succeed. I have been extremely blessed to be surrounded by these types of individuals, these dream makers have inspired me to work so hard that I too someday will be able to help someone make their dreams come true. They may not know it, but they made me a dream maker.

3) What inspired you to create your own brand?

Creating a brand has been a dream I've had since entering the beauty industry years ago. I've been involved in many aspects of the industry, from sales and merchandising to marketing and product development, that creating something new seemed like the natural evolution in my career. I've been lucky enough to have undergone trainings from world leading brands, and although I adore these lines, I've always had an itch to curate something that spoke to people like me, the dream makers.

4) Sleek Shop is a partner of StinaFace, how would you describe this working relationship?

Well if you know the brains behind SleekShop you would know what a diverse environment it is. I've never felt like I've fit in there, and that's OK because nobody there does. It's a melting pot of leaders, innovators and creators rolled into a retail beauty business. The personalities behind SleekShop are unique to say the least. No joke it's like "Sex and the City" meets "Shark Tank" mixed in with a little bit of "Office Space". I knew with my extensive beauty background that I was made to be SleekShops in house beauty guru but I had no idea it would grow into a brand. When people ask me if StinaFace is a sister brand of SleekShop, I can't help but shake my head and say " No, StinaFace is more like their crazy Aunt". SleekShop continues to be the backbone of StinaFace and is where the brand will always call home.

6) You sparkle, literally! Why do you feel it’s important to shine?

Thank you! That means a lot to me. I want people to wake up every day sparkling and know that no matter how bright someone else is, no one can dull your own unique shine. We live in a time where social media has groomed us to consistently compare ourselves to others. I'm guilty of it at times too, but I have also come to realize that there is more than enough glitter in the world for everyone to sparkle so I just like to radiate that mentality every day.

7) What are your goals for StinaFace?

I would love to see StinaFace expand into products that target specific people who have gone through trials, tribulations and overall rough experiences that still have the urge to sparkle. It would be great to create a product that starts a conversation that any other everyday cosmetic normally wouldn't. Makeup with a meaning is the underlying concept behind the growth at StinaFace.

8) What is your favorite thing to do on a day off?

I try not to get too wrapped up in the "I can't wait for the weekend' mentality. I mean imagine if you treated everyday like a Friday, like you were truly appreciative of what the next day had in store for you. Working for a startup company like SleekShop has allowed me to learn new innovative practices daily, and although I don't always get a "day off" I feel completely centered with the work-life balance I maintain. With that said, I adore spending time with my son, which thankfully my work-life balance allows. I love watching him play and if I could, I would bottle up the sound of his laugh and release it everywhere I go because it's that beautiful.

9) You love the world of beauty, why is beauty so important to you?

I've basically been in the beauty industry since I could walk. I can't remember a time it wasn't somehow involved in my life. Even one of my first memories involves me asking my mom for a kiss just so I could get the smallest bit of lipstick on. It's something that's innate in my very being. I love the world of beauty because I see beauty in almost all things. But most importantly, the delight that comes when you know someone else feels beautiful is the reason I keep doing what I do. I'm not talking about trying on a new lipstick at Sephora and being like "wow this color looks great on me", (I do that too) I'm talking about the woman who just went through a tough time, picked herself off the floor and put lipstick on for the first time in months. I'm talking about the person who just landed a new job and put a full face of makeup on feeling like they were ready to conquer the world. These are beautiful things happening everyday all around us. These are the pieces of the beauty industry that live in my heart.

10) If you could give your younger self a piece of advice what would it be?

Sad things are going to happen. They are going to break you, tear you apart like there's no tomorrow. But there will be a rainbow.

Calling all Mermaids, Unicorns and Dreamers! Here's a magical giveaway for you! 3 lucky winners will score one of StinaFace sparkly Brush Collections (choose from 3 sets), a pot of chunky glitter and a $40 gift card to

Entering is super simple:

1) Follow @stinafacebeauty and @sleekshopcom

2) Tag 3 friends in the giveaway post as seen above on our Instagram pages.

3) Tell us what is the career of your dreams and which of her brush sets you'd love to add to your beauty stash. Be sure to include your Instagram handle so we can reach out to you.

Winners will be announced Wed, January 24th.

Check out her whimsy items here:

All Entries Welcomed!

#giveaway #girlboss #makeupbrushes #beauty

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